Client
Govt. of Karnataka
Year
2018
Scope of Work
Concept Design
Location
India
This case study focuses on Ezy Garbage, an innovative mobile application designed to promote recycling habits and address the waste management challenges in India. Ezy Garbage aims to tackle this issue by incentivizing users to recycle their household waste through a user-friendly app that offers rewards and convenient waste management features. This case study explores the background of waste management in India, the problem statement, the design process, user personas, competition analysis, and the market penetration strategy. By delving into the intricacies of this project, we aim to understand the impact of Ezy Garbage in promoting recycling habits and fostering a greener future for India.